5 ways to use Artificial Intelligence for marketers

Do advertisers need software robots? It seems that this solution is only suitable for analysts

Automation of business processes is gradually penetrating into all areas of business. This is not surprising, because RPA has proven to be a useful tool that not only improves productivity, but also makes the life of employees more comfortable.

The myth about RPA is that only programmers and accountants need this technology, that is, those employees who work with software and a lot of information. This is not true! For example, in this article we want to talk about why RPA can become an indispensable tool for marketers and advertisers.

Automating repetitive tasks such as data entry, customer segmentation, and ad targeting can save advertising companies time and money. According to a study by Deloitte, robotic process automation (RPA) can reduce the time spent on manual tasks by up to 80%. This can free up resources to focus on more strategic tasks. 

Ok, let’s say. But how will RPA affect the performance of marketing companies?

Robotic process automation can help advertising companies streamline their processes and increase efficiency. By automating mundane tasks, companies can reduce the time it takes to complete tasks and increase the accuracy of their results. This can help companies save time and money, while also improving customer satisfaction. 

Automating tasks can help advertising companies save money by reducing the need for manual labor. According to statistics, based on Sherpa RPA cases, RPA can reduce costs by up to 40%. This can help companies save money on labor costs and increase their profits. 

RPA can help advertising companies increase the accuracy of their results. By automating tasks, companies can reduce the risk of human error and ensure that their results are accurate. This can help companies improve their customer experience and increase their ROI. 

Software robots can help advertising companies improve their customer experience. By automating mundane tasks, companies can reduce the time it takes to complete tasks and increase the accuracy of their results. This can help companies provide a better customer experience and increase customer loyalty.

So, here we will describe five ways to use RPA for advertising companies. Check if you can implement some of this into your business today!

A. Automating Data Entry: RPA can be used to automate the tedious task of data entry, allowing advertising companies to save time and money. For example, a company can use RPA to automatically enter customer data into their CRM system, eliminating the need for manual data entry. This can save the company up to 80% of the time it would take to manually enter the data. 

B. Automating Reporting: RPA can be used to automate the process of generating reports. This can help advertising companies quickly and accurately generate reports on their campaigns, allowing them to make better decisions and optimize their campaigns. For example, a company can use RPA to automatically generate reports on their ad performance, such as impressions, clicks, and conversions. This can save the company up to 70% of the time it would take to manually generate the reports. 

C. Automating Campaign Management: RPA can be used to automate the process of managing campaigns. This can help advertising companies quickly and accurately manage their campaigns, allowing them to optimize their campaigns and maximize their ROI. For example, a company can use RPA to automatically adjust their campaigns based on performance metrics, such as cost per click or cost per acquisition. This can save the company up to 50% of the time it would take to manually manage the campaigns. 

D. Automating Ad Creation: RPA can be used to automate the process of creating ads. This can help advertising companies quickly and accurately create ads, allowing them to optimize their campaigns and maximize their ROI. For example, a company can use RPA to automatically generate ads based on customer data, such as demographics or interests. This can save the company up to 70% of the time it would take to manually create the ads. 

E. Automating Audience Segmentation: RPA can be used to automate the process of segmenting audiences. This can help advertising companies quickly and accurately segment their audiences, allowing them to target their campaigns more effectively. For example, a company can use RPA to automatically segment their audiences based on customer data, such as demographics or interests. This can save the company up to 80% of the time it would take to manually segment the audiences.

And what’s a conclusion?

We draw conclusions: can RPA become an effective tool in the field of marketing and advertising? The answer is obvious — of course! Software robots are true friends of any marketer, helping with analytics, doing small routine tasks and helping to bring KPI to a new level!

Think about it. We are very serious :)