At any time, the auto dealer shall have a clear vision of each announcement rating on Auto.ru web-site. If the announcement is in the top, there is no sence to waste the advertising budget. It is very important to choose the right time for and make a decision on promotion. Manual monitoring could be faulty — irregular monitoring of an announcement status, lower ranking, the owner loses customers
Competitors Presence Analysis
The case of search rank monitoring by the Marketing Devision of the auto dealer
Problem
Solution
The software robot to monitore search results on Auto ru. A manager shall prepare a list of search queries in Excel (or update the Google Table). The robot inputs search queries and makes analysis of each search result. In parallel, the robot documents the sequence number of the search results and competitor product prices. Highlites announcements, which became 1 point lower, and sends a report to the manager on a hourly basis
The process script
- Scheduled activity (once an hour)
- The robot inputs an inquiry to the search box
- Fills in the file with data on prices of the higher-ranking goods
- Registers the rank of the company as per the search results
- Alerts a person charge that the work has been done
Advantages
No integration with third-party systems and services is required
Reduced time for prices monitoring operations
Tasks reallocation — now, employees have more time for important tasks
Effective automation:
- Customized tool
- No need for IT system changes and long-term integration with third-party services
- Search for information on various goods and services at any web-site
- Parsing protection (human actions imitation) backdoor
- Filter acquired data and display in the form of a table
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