Advertising Budget Planning and Control
Problem
It is required to improve expenditures management and reduce time for the budget estimation. The budget planning is based on historical statistics with a breakdown into commercial channels, target group types, directions. Resulting matrix includes more than 3000 budget items
Solution
The robot addresses to statistical data on each campaign and prepares a forecast for each channel taking into account the residual budget. During the reference period, the robot alerts on advertizing directions where costs are nearly exceeding the budget
Advantages
Reduced time expenditures
Speed-up related business processes
Our software robots is a good solution for Advertising Budget Planning and Control:
- Atomate tedious and repetitive tasks, freeing up time for more strategic activities.
- Quickly analyze large amounts of data, allowing for more accurate budgeting decisions.
- Detect and alert users of potential budgeting issues, allowing for proactive budget management.
- Track and monitor spending, ensuring that budgets are not exceeded.
- Integrated with existing systems, allowing for seamless budgeting and control.
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